Exploring the Impact of Media Exposure on Early Age Literacy and Reading Skills Development in Children


  • Ghandy Anggapati Faculty of Social and Political Sciences, Mahendradatta University, Indonesia


Media exposure, Early age literacy, Reading skills, Digital media, Childhood development


This research investigates the relationship between media exposure and early age reading skills, aiming to provide insights into the complex interplay between media consumption habits and literacy development among young children. Employing a mixed-methods approach, the study integrates quantitative analysis of standardized assessments with qualitative insights from interviews to comprehensively explore the impact of media engagement on various aspects of reading proficiency. Findings reveal positive associations between moderate levels of interactive media use and certain reading skills, such as phonemic awareness and vocabulary acquisition, while excessive screen time and passive media consumption are negatively correlated with reading fluency and comprehension. These findings underscore the importance of a balanced approach to media use and active parental involvement in guiding children's media experiences. The study also highlights the need for longitudinal research designs, experimental methodologies, and investigations into contextual factors to deepen our understanding of media's influence on early age literacy development. Ultimately, collaborative efforts between educators, parents, policymakers, and media producers are essential for fostering positive literacy outcomes and empowering children to become proficient and engaged readers in the digital age.


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How to Cite

Ghandy Anggapati. (2024). Exploring the Impact of Media Exposure on Early Age Literacy and Reading Skills Development in Children. Journal Basic Science and Technology, 13(1), 01-08. Retrieved from http://ejournal.iocscience.org/index.php/JBST/article/view/4982