Development of cow cart tourism in palbapang: efforts to preserve culture and improve the economic welfare of local communities
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Abstract
Culture-based tourism has become a strategic sector in the development of the local economy, especially in regions with rich cultural heritage. In Palbapang, the cow cart tourism initiative was introduced as an effort to preserve culture and improve the local economy. This study uses a qualitative approach to explore the public's perception of tourism, with data collected through in-depth interviews and direct observations, and analyzed thematically. The results of the study show that cattle cart tourism in Palbapang has received a positive response from the community, tourism managers, and the local government, considered important in preserving local culture and supporting the economy through the involvement of Micro, Small, and Medium Enterprises (MSMEs). However, sustainability challenges remain, especially when it comes to managing negative impacts such as congestion and cleanliness, which requires strategic planning and collaboration between all stakeholders
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Pinontoan, N. A. ., Nurbaeti, N. and Boediman, S. F. (2024) “Development of cow cart tourism in palbapang: efforts to preserve culture and improve the economic welfare of local communities”, Jurnal Mantik, 8(3), pp. 1260-1268. doi: 10.35335/mantik.v8i3.5532.
References
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Arcana, K. T. P., & Wiweka, K. (2015). The Potential Development of Community Based Tourism at Ambengan Village, Buleleng Regency, Bali. Journal of Business on Hospitality and Tourism, 1(1), 11. https://doi.org/10.22334/jbhost.v1i1.14
Braun, V., & Clarke, V. (2006). Applied Qualitative Research in Psychology. Applied Qualitative Research in Psychology, 0887(2006). https://doi.org/10.1057/978-1-137-35913-1
Chirmoko, C. N. J., & Iswanto, A. I. (2023). Optimalisasi Promosi Pariwisata BudayaDalam Mendorong Terwujudnya Pariwisata Berkelanjutan Di Kabupaten Manggarai BaratJAVOK: Jurnal Akademisi Vokasi. CharpusNyomanJhony Chirmoko1, Andy Iwan Iswanto2, 2(1), 65–80.
Clarke, J. (1997). A framework of approaches to sustainable tourism. Journal of Sustainable Tourism, 5(3), 224–233. https://doi.org/10.1080/09669589708667287
Damayanti, F., & Hartanto, W. (2022). Pemberdayaan masyarakat pesisir melalui pengembangan ekowisata tanjung papuma di desa lojejer kecamatan wuluhan kabupaten jember. 16, 105–115. https://doi.org/10.19184/jpe.v16i1.24920
Ivanovic, M. (2014). The Perceived Authenticity of Iconic Heritage Sites in Urban Tourism: the Case of Constitutional Hill, Johannesburg, South Africa. Urban Forum, 25(4), 501–515. https://doi.org/10.1007/s12132-014-9241-5
Kurniasari, K. (2021). Pariwisata Budaya Berkelanjutan: Persepsi Masyarakat Lokal. Journal of Research on Business and Tourism, 1(1), 62. https://doi.org/10.37535/104001120215
Laksmita Sari, I. A., Putra, I. N. D., Purnawan, N. L. R., & Suardiana, I. W. (2022). Storynomics Bali Aga: Pemanfaatan Cerita Rakyat untuk Promosi Desa Wisata Sidetapa, Kabupaten Buleleng. Jurnal Master Pariwisata (JUMPA), 8, 721. https://doi.org/10.24843/jumpa.2022.v08.i02.p18
Laurie, S., & Mortimer, K. (2019). How to achieve true integration: the impact of integrated marketing communication on the client/agency relationship. Journal of Marketing Management, 35(3–4), 231–252. https://doi.org/10.1080/0267257X.2019.1576755
Maharani, M. A., Astuti, P., & Marlina, N. (2021). Community Based Tourism Dalam Pengelolaan Pariwisata Mangrove Demang Gedi Di Kabupaten Purworejo. Jurnal FISIP Universitas Diponegoro.
Midgley, R., & Arya, D. S. (2022). The Triple Layered Business Model Canvas: A Tool for Sustainability. International Journal of Management Research and Social Science, 09(01), 08–12. https://doi.org/10.30726/ijmrss/v9.i1.2022.91002
Moleong, L. (2005). Metode Penelitian Kualitatif.
Mora, J. A., Yamova, O., & Murtuzalieva, T. (2019). Community-Based Tourism as the Leading Approach to the Rural Development. In Springer Proceedings in Business and Economics. Springer International Publishing. https://doi.org/10.1007/978-3-030-15495-0_51
Mousavi, S. S., Doratli, N., Mousavi, S. N., & Moradiahari, F. (2016). Defining Cultural Tourism. International Conference on Civil, Architecture and Sustainable Development (CASD-2016), 1996, 3–8. https://doi.org/10.15242/iicbe.dir1216411
Obilo, O. O., Chefor, E., & Saleh, A. (2021). Revisiting the consumer brand engagement concept. Journal of Business Research, 126(December), 634–643. https://doi.org/10.1016/j.jbusres.2019.12.023
Phadermrod, B., Crowder, R. M., & Wills, G. B. (2019). Importance-Performance Analysis based SWOT analysis. International Journal of Information Management, 44, 194–203. https://doi.org/10.1016/j.ijinfomgt.2016.03.009
Prasetyo, D. A., & Syafrini, D. (2023). Partisipasi Masyarakat dalam Pengembangan Pariwisata Budaya di Perkampungan Adat Nagari Sijunjung Sumatera Barat. Jurnal Perspektif, 6(1), 47–57. https://doi.org/10.24036/perspektif.v6i1.721
Rasoolimanesh, S. M., Ringle, C. M., Jaafar, M., & Ramayah, T. (2017). Urban vs . rural destinations?: Residents ’ perceptions , community participation and support for tourism development. Tourism Management, 60, 147–158. https://doi.org/10.1016/j.tourman.2016.11.019
Rocca, L. H. D., & Zielinski, S. (2022). Community-based tourism, social capital, and governance of post-conflict rural tourism destinations: the case of Minca, Sierra Nevada de Santa Marta, Colombia. Tourism Management Perspectives, 43(July), 100985. https://doi.org/10.1016/j.tmp.2022.100985
Stoica, G. D., Andreiana, V. A., Duica, M. C., Stefan, M. C., Susanu, I. O., Coman, M. D., & Iancu, D. (2022). Perspectives for the Development of Sustainable Cultural Tourism. Sustainability (Switzerland), 14(9), 1–17. https://doi.org/10.3390/su14095678
Sugiyarto, S., & Amaruli, R. J. (2018). Pengembangan Pariwisata Berbasis Budaya dan Kearifan Lokal. Jurnal Administrasi Bisnis, 7(1), 45. https://doi.org/10.14710/jab.v7i1.22609
Sugiyono. (2011). Metodologi penelitian kuantitatif kualitatif dan R&D. Alfabeta.
Surya, B., Suriani, S., Menne, F., Abubakar, H., Idris, M., Rasyidi, E. S., & Remmang, H. (2021). Community empowerment and utilization of renewable energy: Entrepreneurial perspective for community resilience based on sustainable management of slum settlements in Makassar city, Indonesia. Sustainability (Switzerland), 13(6), 1–37. https://doi.org/10.3390/su13063178
Susfenti, N. E. M. (2016). Pengembangan Desa Wisata Berbasis Masyarakat (Community Based Tourism-CBT) Di Desa Sukajadi Kecamata Carita. Lembaran Masyarakat: Jurnal Pengembangan Masyarakat Islam, 2(1), 75–86. http://jurnal.uinbanten.ac.id/index.php/lbrmasy/article/view/483
Utami, D. D., Dhewanto, W., & Lestari, Y. D. (2023). Rural tourism entrepreneurship success factors for sustainable tourism village?: Evidence from Indonesia Rural tourism entrepreneurship success factors for sustainable tourism village?: Evidence from Indonesia. Cogent Business & Management, 10(1). https://doi.org/10.1080/23311975.2023.2180845
Veghe?, C. (2018). Cultural Heritage, Sustainable Development and Inclusive Growth: Global Lessons for the Local Communities Under a Marketing Approach. European Journal of Sustainable Development, 7(4), 349–360. https://doi.org/10.14207/ejsd.2018.v7n4p349
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