The effect of discounts, Ease of shopping, lifestyle, and price on online purchase decisions on the shopee marketplace (study of ITB Yadika Bangil students, faculty of law and business)
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Abstract
The proliferation of online stores makes the actors compete in terms of attracting customers. One way is to make discounts, the ease of online shopping offered, Millennial lifestyle trends and prices. This study uses a type of quantitative data, namely data obtained in the form of numbers obtained from the distribution of distributed questionnaires. Based on the data sources used in this study, primary and secondary data are used. Primary data is data obtained through a questionnaire given to ITB Yadika Pasuruan students. The results of the study showed that the variables of discount, ease of shopping, lifestyle partially had no significant effect on online purchase decisions. Meanwhile, price has a significant effect on online purchase decisions
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How to Cite
Agustina, S. R. . and Churniawati, N. . (2024) “The effect of discounts, Ease of shopping, lifestyle, and price on online purchase decisions on the shopee marketplace (study of ITB Yadika Bangil students, faculty of law and business) ”, Jurnal Mantik, 8(3), pp. 1357-1365. doi: 10.35335/mantik.v8i3.5740.
References
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Cabeza-Ramírez, L. J., Sánchez-Cañizares, S. M., Santos-Roldán, L. M., & Fuentes-García, F. J. (2022). Impact of the perceived risk in influencers’ product recommendations on their followers’ purchase attitudes and intention. Technological Forecasting and Social Change, 184, 121997.
Ghozali, I. (2011). Application of multivariate analysis with SPSS program. Semarang: Diponegoro University Publishing Agency, 69.
Ding, W., Levine, R., Lin, C., & Xie, W. (2021). Corporate immunity to the covid-19 pandemic. Journal of Financial Economics, 141(2), 802-830. https://doi.org/10.1016/j.jfineco.2021.03.005
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Kim, E. L., & Tanford, S. (2021). Turning discounts into profits: factors influencing online purchasing decisions for hotel add-on items. Cornell Hospitality Quarterly, 62(4), 438–454.
Kotler, P. (2007). Keller. Manajemen Pemasaran Jilid 1. Jakarta: PT Perhalindo.
Kumala, F. O. N., & Fageh, A. (2022). Pengaruh diskon terhadap keputusan pembelian kosmetik halal dengan minat beli sebagai variabel intervening. Jurnal Ecodemica, 6(1), 1–11.
Le-Hoang, P. V. (2020). The relationship between online convenience, online customer satisfaction, buying intention and electronic word-of-mouth. Independent Journal of Management & Production, 11(7), 2943–2966.
Lesser, I. and Nienhuis, C. (2020). The impact of covid-19 on physical activity behavior and well-being of canadians. International Journal of Environmental Research and Public Health, 17(11), 3899. https://doi.org/10.3390/ijerph17113899
Manor, O., Cl, D., Kornilov, S., Smith, B., Price, N., Lovejoy, J., … & Magis, A. (2020). Health and disease markers correlate with gut microbiome composition across thousands of people. Nature Communications, 11(1). https://doi.org/10.1038/s41467-020-18871-1
Mbete, G. S., & Tanamal, R. (2020). Effect of easiness, service quality, price, trust of quality of information, and brand image of consumer purchase decision on shopee online purchase. Jurnal Informatika Universitas Pamulang, 5(2), 100–110.
Moore, S., Faulkner, G., Rhodes, R., Brussoni, M., Chulak-Bozzer, T., Ferguson, L., … & Tremblay, M. (2020). Impact of the covid-19 virus outbreak on movement and play behaviours of canadian children and youth: a national survey. International Journal of Behavioral Nutrition and Physical Activity, 17(1). https://doi.org/10.1186/s12966-020-00987-8
Pavlou, P. A. (2003). Consumer acceptance of electronic commerce: Integrating trust and risk with the technology acceptance model. International Journal of Electronic Commerce, 7(3), 101–134.
Pellegrini, M., Ponzo, V., Rosato, R., Scumaci, E., Goitre, I., Benso, A., … & Bo, S. (2020). Changes in weight and nutritional habits in adults with obesity during the “lockdown” period caused by the covid-19 virus emergency. Nutrients, 12(7), 2016. https://doi.org/10.3390/nu12072016
Pietrobelli, A., Pecoraro, L., Ferruzzi, A., Heo, M., Faith, M., Zoller, T., … & Heymsfield, S. (2020). Effects of covid?19 lockdown on lifestyle behaviors in children with obesity living in verona, italy: a longitudinal study. Obesity, 28(8), 1382-1385. https://doi.org/10.1002/oby.22861
Putri, F. A., & Iriani, S. S. (2020). Pengaruh kepercayaan dan kemudahan terhadap keputusan pembelian menggunakan pinjaman online shopee paylater. Jurnal Ilmu Manajemen, 8(3), 818–828.
Robinson, E., Boyland, E., Chisholm, A., Harrold, J., Maloney, N., Marty, L., … & Hardman, C. (2021). Obesity, eating behavior and physical activity during covid-19 lockdown: a study of uk adults. Appetite, 156, 104853. https://doi.org/10.1016/j.appet.2020.104853
Shanahan, L., Steinhoff, A., Bechtiger, L., Murray, A., Nivette, A., Hepp, U., … & Eisner, M. (2020). Emotional distress in young adults during the covid-19 pandemic: evidence of risk and resilience from a longitudinal cohort study. Psychological Medicine, 52(5), 824-833. https://doi.org/10.1017/s003329172000241x
Stanton, R., To, Q., Khalesi, S., Williams, S., Alley, S., Thwaite, T., … & Vandelanotte, C. (2020). Depression, anxiety and stress during covid-19: associations with changes in physical activity, sleep, tobacco and alcohol use in australian adults. International Journal of Environmental Research and Public Health, 17(11), 4065. https://doi.org/10.3390/ijerph17114065
Sugiyono, P. D. (2018). Quantitative, qualitative, and R&D research methods. Bandung:(ALFABETA, Ed.).
Tarigan, E. D. S., Sabrina, H., & Syahputri, Y. (2020). The influence of lifestyle and sales promotion on online purchase decisions for home-cooked culinary during COVID-19 in Medan City, Indonesia. International Journal of Research and Review, 7(10), 140–144.
Wahyuningtyas, Y. E., & Prijati, P. (2021). Pengaruh Kualitas Produk, Promosi, Harga dan Gaya hidup (lifestyle) terhadap keputusan pembelian kedai Hitz. Jurnal Ilmu Dan Riset Manajemen (JIRM), 10(6).
Widayani, A., Astuti, E. S., & Saifi, M. (2020). Competence and readiness of small and medium industries against of industrial revolution 4.0. IOP Conference Series: Earth and Environmental Science, 485(1), 012114.
Zhou, J., Zhou, F., Wang, W., Zhang, X., Ji, Y., Zhang, P., … & Li, H. (2020). Epidemiological features of nafld from 1999 to 2018 in china. Hepatology, 71(5), 1851-1864. https://doi.org/10.1002/hep.31150
Ammar, A., Brach, M., Trabelsi, K., Chtourou, H., Boukhris, O., Masmoudi, L., … & Hökelmann, A. (2020). Effects of covid-19 home confinement on eating behaviour and physical activity: results of the eclb-covid19 international online survey. Nutrients, 12(6), 1583. https://doi.org/10.3390/nu12061583
Armstrong, M., & Chen, Y. (2020). Discount pricing. Economic Inquiry, 58(4), 1614–1627.
Boutari, C. and Mantzoros, C. (2022). A 2022 update on the epidemiology of obesity and a call to action: as its twin covid-19 pandemic appears to be receding, the obesity and dysmetabolism pandemic continues to rage on. Metabolism, 133, 155217. https://doi.org/10.1016/j.metabol.2022.155217
Cabeza-Ramírez, L. J., Sánchez-Cañizares, S. M., Santos-Roldán, L. M., & Fuentes-García, F. J. (2022). Impact of the perceived risk in influencers’ product recommendations on their followers’ purchase attitudes and intention. Technological Forecasting and Social Change, 184, 121997.
Ghozali, I. (2011). Application of multivariate analysis with SPSS program. Semarang: Diponegoro University Publishing Agency, 69.
Ding, W., Levine, R., Lin, C., & Xie, W. (2021). Corporate immunity to the covid-19 pandemic. Journal of Financial Economics, 141(2), 802-830. https://doi.org/10.1016/j.jfineco.2021.03.005
Firth, J., Solmi, M., Wootton, R., Vancampfort, D., Schuch, F., Hoare, E., … & Stubbs, B. (2020). A meta?review of “lifestyle psychiatry”: the role of exercise, smoking, diet and sleep in the prevention and treatment of mental disorders. World Psychiatry, 19(3), 360-380. https://doi.org/10.1002/wps.20773
Kim, E. L., & Tanford, S. (2021). Turning discounts into profits: factors influencing online purchasing decisions for hotel add-on items. Cornell Hospitality Quarterly, 62(4), 438–454.
Kotler, P. (2007). Keller. Manajemen Pemasaran Jilid 1. Jakarta: PT Perhalindo.
Kumala, F. O. N., & Fageh, A. (2022). Pengaruh diskon terhadap keputusan pembelian kosmetik halal dengan minat beli sebagai variabel intervening. Jurnal Ecodemica, 6(1), 1–11.
Le-Hoang, P. V. (2020). The relationship between online convenience, online customer satisfaction, buying intention and electronic word-of-mouth. Independent Journal of Management & Production, 11(7), 2943–2966.
Lesser, I. and Nienhuis, C. (2020). The impact of covid-19 on physical activity behavior and well-being of canadians. International Journal of Environmental Research and Public Health, 17(11), 3899. https://doi.org/10.3390/ijerph17113899
Manor, O., Cl, D., Kornilov, S., Smith, B., Price, N., Lovejoy, J., … & Magis, A. (2020). Health and disease markers correlate with gut microbiome composition across thousands of people. Nature Communications, 11(1). https://doi.org/10.1038/s41467-020-18871-1
Mbete, G. S., & Tanamal, R. (2020). Effect of easiness, service quality, price, trust of quality of information, and brand image of consumer purchase decision on shopee online purchase. Jurnal Informatika Universitas Pamulang, 5(2), 100–110.
Moore, S., Faulkner, G., Rhodes, R., Brussoni, M., Chulak-Bozzer, T., Ferguson, L., … & Tremblay, M. (2020). Impact of the covid-19 virus outbreak on movement and play behaviours of canadian children and youth: a national survey. International Journal of Behavioral Nutrition and Physical Activity, 17(1). https://doi.org/10.1186/s12966-020-00987-8
Pavlou, P. A. (2003). Consumer acceptance of electronic commerce: Integrating trust and risk with the technology acceptance model. International Journal of Electronic Commerce, 7(3), 101–134.
Pellegrini, M., Ponzo, V., Rosato, R., Scumaci, E., Goitre, I., Benso, A., … & Bo, S. (2020). Changes in weight and nutritional habits in adults with obesity during the “lockdown” period caused by the covid-19 virus emergency. Nutrients, 12(7), 2016. https://doi.org/10.3390/nu12072016
Pietrobelli, A., Pecoraro, L., Ferruzzi, A., Heo, M., Faith, M., Zoller, T., … & Heymsfield, S. (2020). Effects of covid?19 lockdown on lifestyle behaviors in children with obesity living in verona, italy: a longitudinal study. Obesity, 28(8), 1382-1385. https://doi.org/10.1002/oby.22861
Putri, F. A., & Iriani, S. S. (2020). Pengaruh kepercayaan dan kemudahan terhadap keputusan pembelian menggunakan pinjaman online shopee paylater. Jurnal Ilmu Manajemen, 8(3), 818–828.
Robinson, E., Boyland, E., Chisholm, A., Harrold, J., Maloney, N., Marty, L., … & Hardman, C. (2021). Obesity, eating behavior and physical activity during covid-19 lockdown: a study of uk adults. Appetite, 156, 104853. https://doi.org/10.1016/j.appet.2020.104853
Shanahan, L., Steinhoff, A., Bechtiger, L., Murray, A., Nivette, A., Hepp, U., … & Eisner, M. (2020). Emotional distress in young adults during the covid-19 pandemic: evidence of risk and resilience from a longitudinal cohort study. Psychological Medicine, 52(5), 824-833. https://doi.org/10.1017/s003329172000241x
Stanton, R., To, Q., Khalesi, S., Williams, S., Alley, S., Thwaite, T., … & Vandelanotte, C. (2020). Depression, anxiety and stress during covid-19: associations with changes in physical activity, sleep, tobacco and alcohol use in australian adults. International Journal of Environmental Research and Public Health, 17(11), 4065. https://doi.org/10.3390/ijerph17114065
Sugiyono, P. D. (2018). Quantitative, qualitative, and R&D research methods. Bandung:(ALFABETA, Ed.).
Tarigan, E. D. S., Sabrina, H., & Syahputri, Y. (2020). The influence of lifestyle and sales promotion on online purchase decisions for home-cooked culinary during COVID-19 in Medan City, Indonesia. International Journal of Research and Review, 7(10), 140–144.
Wahyuningtyas, Y. E., & Prijati, P. (2021). Pengaruh Kualitas Produk, Promosi, Harga dan Gaya hidup (lifestyle) terhadap keputusan pembelian kedai Hitz. Jurnal Ilmu Dan Riset Manajemen (JIRM), 10(6).
Widayani, A., Astuti, E. S., & Saifi, M. (2020). Competence and readiness of small and medium industries against of industrial revolution 4.0. IOP Conference Series: Earth and Environmental Science, 485(1), 012114.
Zhou, J., Zhou, F., Wang, W., Zhang, X., Ji, Y., Zhang, P., … & Li, H. (2020). Epidemiological features of nafld from 1999 to 2018 in china. Hepatology, 71(5), 1851-1864. https://doi.org/10.1002/hep.31150
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