Business strategy for halal food-based businesses regional (Minangkabau) in Padangsidimpuan City
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Abstract
Mix marketing is the main marketing design consisting of product, price, place, and promotion. The sale of regionally-based halal food is still lacking promotion both through print media and through social media. Although Minang restaurants have many enthusiasts, in reality they have not utilized online ordering. This study aims to analyze how the concept of marketing strategy includes product, price, location, place, target, sales position and market segment for Minang culinary businesses in Padangsidimpuan City. This research uses qualitative anthropological methods with expioratory and inductive methods. Segmentation strategy, this segment is more directed to all communities. Regarding the positioning strategy, this strategy focuses on improving service quality. Regarding the product strategy, they business actors have produced halal food and drinks, as for the price strategy, the price offered by the producer is a competitive price related to promotion, they promote their goods by word of mouth
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How to Cite
Nasution, J. ., Hayati, R. . and Hardana, A. . (2024) “Business strategy for halal food-based businesses regional (Minangkabau) in Padangsidimpuan City”, Jurnal Mantik, 8(3), pp. 1347-1356. doi: 10.35335/mantik.v8i3.5745.
References
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Hasibuan, A. N., Azim, N. M., Hardana, A., & Nasution, A. A. (2024). GENDER And Financial Rewards: Accounting Students'interest In A Career As A Public Accountant. Finansia: Jurnal Akuntansi dan Perbankan Syariah, 7, 57-66. https://doi.org/10.32332/finansia.v7i1.8044
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Hardana, A. H., Lismawati Hasibuan, & Sulaiman Efendi Hasibuan,. (2023). Tax Aggressiveness, Capital Structure, Corporate Governance Dan Firm Performance. International Journal of Economic Research and Financial Accounting (IJERFA), 1(2). https://doi.org/10.55227/ijerfa.v1i2.28
Hardana, A., & Hasibuan, A. N. (2023). The Impact of Probability, Transfer Pricing, and Capital Intensity on Tax Avoidance When Listed Companies in the Property and Real Estate Sub Sectors on the Indonesia Stock Exchange. International Journal of Islamic Economics, 5(1), 67. https://doi.org/10.32332/ijie.v5i01.6991
Hardana, A., & Nasution, J. (2022). Pengaruh Rasio Keuangan Pemerintah Daerah terhadap Indeks Pembangunan Manusia. Global Financial Accounting Journal, 6(1), 52. https://doi.org/10.37253/gfa.v6i1.6452
Kharrazi, A., Sreeram, V., & Mishra, Y. (2020). Assessment techniques of the impact of grid-tied rooftop photovoltaic generation on the power quality of low voltage distribution network-A review. Renewable and Sustainable Energy Reviews, 120, 109643.
Khodabakhshi, M., & Ahmadi, M. (2021). An approach to cost-benefit analysis by competitive advantages with stochastic data. Journal of Modelling in Management.
Liu, H., Yang, R., Wu, J., & Chu, J. (2021). Total-factor energy efficiency change of the road transportation industry in China: A stochastic frontier approach. Energy, 219, 119612.
Liu, J., Zeng, P., Xing, H., Li, Y., & Wu, Q. (2020). Stochastic optimal operation of flexible distribution networks for security improvement considering active management. CSEE Journal of Power and Energy Systems.
Lloyd, S. M., & Ries, R. (2021). Characterizing, propagating, and analyzing uncertainty in life?cycle assessment: A survey of quantitative approaches. Journal of Industrial Ecology, 11(1), 161–179.
Nguyen, T. T. T., Prior, D., & Van Hemmen, S. (2020). Stochastic semi-nonparametric frontier approach for tax administration efficiency measure: Evidence from a cross-country study. Economic Analysis and Policy, 66, 137–153.
Núñez, F., Arcos-Vargas, A., & Villa, G. (2020). Efficiency benchmarking and remuneration of Spanish electricity distribution companies. Utilities Policy, 67, 101127.
Nurhudawi, N., Zein, A. S., & Hardana, A. (2023). Strategy For Increasing Financial Accountability In Wakaf Management In Islamic Religious Organizations In North Sumatera. Al-Masharif: Jurnal Ilmu Ekonomi dan Keislaman, 11(2), 188-201. https://doi.org/10.24952/masharif.v11i2.10124
Oh, D.-H., Ahn, J., Lee, S., & Choi, H. (2020). Measuring technical inefficiency and CO2 shadow price of Korean fossil-fuel generation companies using deterministic and stochastic approaches. Energy & Environment, 0958305X20932547.
Tan, X., Choi, Y., Wang, B., & Huang, X. (2020). Does China’s carbon regulatory policy improve total factor carbon efficiency? A fixed-effect panel stochastic frontier analysis. Technological Forecasting and Social Change, 160, 120222.
Wanke, P., Tan, Y., Antunes, J., & Hadi-Vencheh, A. (2020). Business environment drivers and technical efficiency in the Chinese energy industry: A robust Bayesian stochastic frontier analysis. Computers & Industrial Engineering, 144, 106487.
Zewdie, M. C., Moretti, M., Tenessa, D. B., Ayele, Z. A., Nyssen, J., Tsegaye, E. A., Minale, A. S., & Van Passel, S. (2021). Agricultural Technical Efficiency of Smallholder Farmers in Ethiopia: A Stochastic Frontier Approach. Land, 10(3), 246.
Zheng, W., Xu, X., & Wang, H. (2020). Regional logistics efficiency and performance in China along the Belt and Road Initiative: The analysis of integrated DEA and hierarchical regression with carbon constraint. Journal of Cleaner Production, 276, 123649.
Adlina, H., & Dirbawanto, N. D. (2022). Rekomendasi Strategi Ekspansi dan Strategi Promosi?: Studi pada Fauve Imagine Photography Service Abstract?: One of the real sectors that needs to be focused on is the creative industry which can become an important growth and take part in the Indonesian . 2001, 153–166.
Afandrianti Maulida, Y., & Habiburahman, H. (2022). Analisis Strategi Pemasaran Keripik Pisang Di Era Pandemi Covid-19 (Studi Pada Umkm Keripik Sumber Rezeki). SIBATIK JOURNAL: Jurnal Ilmiah Bidang Sosial, Ekonomi, Budaya, Teknologi, Dan Pendidikan, 1(4), 303–314. https://doi.org/10.54443/sibatik.v1i4.34
Agmasari, S. (2022). Menparekraf sebut Sektor kuliner Sumbang 42 Persen Pendapatan Negara Saat Pandemi. Kompas.Com.
Ajismanto, F., & Widyanto, A. (2020). Information Technology Strategy Analysis of Culinary Sme Marketing in Social Media Using the SWOT Method. Jurnal Teknologi Informasi Dan Ilmu Komputer, 7(6), 1297–1306. https://doi.org/10.25126/jtiik.202073791
Al Hawari, M. F., & Sitio, R. P. (2021). Apakah harga menjadi penentu utama pembelian jajanan ayam goreng Crispy Kaki Lima? Al Tijarah, 6(2), 130. https://doi.org/10.21111/tijarah.v6i2.5184
Agovino, M., Matricano, D., & Garofalo, A. (2020). Waste management and competitiveness of firms in Europe: A stochastic frontier approach. Waste Management, 102, 528–540.
Assaf, A. G., Atkinson, S. E., & Tsionas, M. G. (2020). Endogeneity in multiple output production: Evidence from the US hotel industry. Tourism Management, 80, 104124.
Ariwibowo, P., Syahiddin, M., & Insana, D. R. M. (2022). Korelasi Blueprint Sumber Daya Perusahaan Dan Keunggulan Kompetitif Terhadap Manifestasi Umkm Dengan Intervensi Strategi Bisnis. Jurnal Ekonomi Pendidikan Dan Kewirausahaan, 10(1), 31–48. https://doi.org/10.26740/jepk.v10n1.p31-48
Audinovic, V. (2021). Strategi Bertahan Bisnis Kue Kering Di Masa Pandemi Covid-19 Melalui Pendekatan Komunikasi Pemasaran Terpadu. Expose: Jurnal Ilmu Komunikasi, 4(2), 129. https://doi.org/10.33021/exp.v4i2.1592
Ayu Sekarningsih, N. W., Sudiarta, I. N., & Sudana, I. P. (2020). Strategi Bauran Pemasaran Octopus Dive Penida Dalam Meningkatkan Kunjungan Wisatawan. Jurnal IPTA, 8(2), 319. https://doi.org/10.24843/ipta.2020.v08.i02.p16
Batubara, D., & Hardana, A. (2024). Efektifitas Wisata dalam Pertumbuhan Ekonomi di Tapanuli Selatan. El-Kahfi| Journal of Islamic Economics, 5(01), 52-60. https://doi.org/10.58958/elkahfi.v5i01.216
Ezici, B., E?ilmez, G., & Gedik, R. (2020). Assessing the eco-efficiency of US manufacturing industries with a focus on renewable vs. non-renewable energy use: An integrated time series MRIO and DEA approach. Journal of Cleaner Production, 253, 119630.
Jovanovi?, M., Nedeljkovi?, S., Ran?elovi?, M., Savi?, G., Stojanovi?, V., Stojanovi?, V., & Ran?elovi?, D. (2020). A Multicriteria Decision Aid-Based Model for Measuring the Efficiency of Business-Friendly Cities. Symmetry, 12(6), 1025.
Fauzan, M., Hardana, A., Nasution, A. A., & Pasaribu, M. (2021). Analisis Perbandingan Metode CAMELS Dan Metode RGEC Dalam Menilai Tingkat Kesehatan PT. Bank Panin Dubai Syariah, Tbk. Jurnal Masharif Al-Syariah: Jurnal Ekonomi Dan Perbankan Syariah, 6(3), 815–832. https://doi.org/10.30651/jms.v6i3.9998
Harahap, S. A., Siregar, B. G., Lubis, A., & Hardana, A. (2023). Analisis Pengimplementasian Akuntansi Aset Tetap Berdasarkan PSAK NO. 16 DI PT Cahaya Bintang Medan. Jurnal Mahasiswa Akuntansi Samudra, 4(4), 175–195. https://doi.org/10.33059/jmas.v4i4.8371
Hasibuan, A. N., & Hardana, A. (2024). Determinants Of Murabaha Margin Income Of Islamic Commercial Banks In Indonesia. JPS (Jurnal Perbankan Syariah), 5(1), 107-121. https://doi.org/10.46367/jps.v5i1.1773
Hasibuan, A. N., Azim, N. M., Hardana, A., & Nasution, A. A. (2024). GENDER And Financial Rewards: Accounting Students'interest In A Career As A Public Accountant. Finansia: Jurnal Akuntansi dan Perbankan Syariah, 7, 57-66. https://doi.org/10.32332/finansia.v7i1.8044
Hardana, A., Nasution, J., Damisa, A., & Nasution, Y. (2024). Business Management Training in Improving Culinary Msme Enterprises. Jurnal Pengabdian Masyarakat Bestari, 3(1), 31-40. https://doi.org/10.55927/jpmb.v3i1.7465
Hardana, A. (2024). Analisis Hubungan Pertumbuhan Ekonomi dengan Kemiskinan dan Belanja Modal Pemerintah Daerah, Penyerapan Tenaga Kerja, dan Indeks Pembangunan Manusia. Studi Ekonomi dan Kebijakan Publik, 2(2), 59-68. https://doi.org/10.35912/sekp.v2i2.2344
Hardana, A. (2024). Analisis Hubungan Pertumbuhan Ekonomi dengan Kemiskinan dan Belanja Modal Pemerintah Daerah, Penyerapan Tenaga Kerja, dan Indeks Pembangunan Manusia. Studi Ekonomi Dan Kebijakan Publik, 2(2), 59-68. https://doi.org/10.35912/sekp.v2i2.2344
Hardana, A. H., Lismawati Hasibuan, & Sulaiman Efendi Hasibuan,. (2023). Tax Aggressiveness, Capital Structure, Corporate Governance Dan Firm Performance. International Journal of Economic Research and Financial Accounting (IJERFA), 1(2). https://doi.org/10.55227/ijerfa.v1i2.28
Hardana, A., & Hasibuan, A. N. (2023). The Impact of Probability, Transfer Pricing, and Capital Intensity on Tax Avoidance When Listed Companies in the Property and Real Estate Sub Sectors on the Indonesia Stock Exchange. International Journal of Islamic Economics, 5(1), 67. https://doi.org/10.32332/ijie.v5i01.6991
Hardana, A., & Nasution, J. (2022). Pengaruh Rasio Keuangan Pemerintah Daerah terhadap Indeks Pembangunan Manusia. Global Financial Accounting Journal, 6(1), 52. https://doi.org/10.37253/gfa.v6i1.6452
Kharrazi, A., Sreeram, V., & Mishra, Y. (2020). Assessment techniques of the impact of grid-tied rooftop photovoltaic generation on the power quality of low voltage distribution network-A review. Renewable and Sustainable Energy Reviews, 120, 109643.
Khodabakhshi, M., & Ahmadi, M. (2021). An approach to cost-benefit analysis by competitive advantages with stochastic data. Journal of Modelling in Management.
Liu, H., Yang, R., Wu, J., & Chu, J. (2021). Total-factor energy efficiency change of the road transportation industry in China: A stochastic frontier approach. Energy, 219, 119612.
Liu, J., Zeng, P., Xing, H., Li, Y., & Wu, Q. (2020). Stochastic optimal operation of flexible distribution networks for security improvement considering active management. CSEE Journal of Power and Energy Systems.
Lloyd, S. M., & Ries, R. (2021). Characterizing, propagating, and analyzing uncertainty in life?cycle assessment: A survey of quantitative approaches. Journal of Industrial Ecology, 11(1), 161–179.
Nguyen, T. T. T., Prior, D., & Van Hemmen, S. (2020). Stochastic semi-nonparametric frontier approach for tax administration efficiency measure: Evidence from a cross-country study. Economic Analysis and Policy, 66, 137–153.
Núñez, F., Arcos-Vargas, A., & Villa, G. (2020). Efficiency benchmarking and remuneration of Spanish electricity distribution companies. Utilities Policy, 67, 101127.
Nurhudawi, N., Zein, A. S., & Hardana, A. (2023). Strategy For Increasing Financial Accountability In Wakaf Management In Islamic Religious Organizations In North Sumatera. Al-Masharif: Jurnal Ilmu Ekonomi dan Keislaman, 11(2), 188-201. https://doi.org/10.24952/masharif.v11i2.10124
Oh, D.-H., Ahn, J., Lee, S., & Choi, H. (2020). Measuring technical inefficiency and CO2 shadow price of Korean fossil-fuel generation companies using deterministic and stochastic approaches. Energy & Environment, 0958305X20932547.
Tan, X., Choi, Y., Wang, B., & Huang, X. (2020). Does China’s carbon regulatory policy improve total factor carbon efficiency? A fixed-effect panel stochastic frontier analysis. Technological Forecasting and Social Change, 160, 120222.
Wanke, P., Tan, Y., Antunes, J., & Hadi-Vencheh, A. (2020). Business environment drivers and technical efficiency in the Chinese energy industry: A robust Bayesian stochastic frontier analysis. Computers & Industrial Engineering, 144, 106487.
Zewdie, M. C., Moretti, M., Tenessa, D. B., Ayele, Z. A., Nyssen, J., Tsegaye, E. A., Minale, A. S., & Van Passel, S. (2021). Agricultural Technical Efficiency of Smallholder Farmers in Ethiopia: A Stochastic Frontier Approach. Land, 10(3), 246.
Zheng, W., Xu, X., & Wang, H. (2020). Regional logistics efficiency and performance in China along the Belt and Road Initiative: The analysis of integrated DEA and hierarchical regression with carbon constraint. Journal of Cleaner Production, 276, 123649.
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